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Youtravel.com plots cruise expansion
A dedicated cruise section has been introduced by accommodation-only firm Youtravel.com as it prepares to grow in the sector.
The company plans to expand beyond Nile cruises and a partnership with easyCruise by adding more suppliers.
Cruises can now be accessed via a dedicated tab on Youtravel home page. Previously they were found via the destination tags, such as Turkey or Greece.
Sales and marketing director Paul Riches said: “Cruise is one of the fastest-growing areas of the UK travel industry and one which is still predominantly booked through the trade.
“We believe that by teaming up with youtravel.com, cruise lines are able to access different audiences and attract new cruisers.
“Likewise we are able to offer our agent partners the breadth of product they’ve come to expect from us.â€
Top cruise sellers include late September and early October easyCruise itineraries from Athens and Bodum.
Paul Ellerby, easyCruise sales and marketing director UK and USA, said: “Now that easyCruise is bookable through youtravel.com in the same way that Greece and Turkey hotels are booked, even agents who are new to cruise can start selling.
“In the first year of our partnership we have seen huge demand for cruises out of Bodrum in particular where agents can also add a resort stay in Turkey.â€
by Phil Davies
Phil Davies
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