Around 100 families have signed up to become members of Butlins new timeshare-style scheme called BlueSkies.
A lead-in of £6,000 will purchase 30 years of holidays based on taking a family away for around a week a year in May.
Owners are not required to holiday at Butlins every year as the company has teamed up with timeshare exchange organisation RCI to offer other timeshare developments worldwide.
The Butlins scheme works through a points system. Owners purchase a number of points which they trade each year against breaks.
The BlueSkies project at Butlins site in Minehead started a year ago and was completed last month. The second phase of the development, planned for 2008, includes additional health and fitness facilities.
Project director Mike Crowther said: “Second homes and holiday apartments are an unattainable dream for many people as they can be expensive to buy, maintain and manage.
“Butlins is one of the UK’s most popular and best-trusted holiday brands and by introducing BlueSkies we’re creating a development that is luxurious, flexible, great value and guarantees a first rate family holiday.”
by Phil Davies
