2013 Ministers tourism briefing out now – all that glisters is not gold!

Get Vision offer 93% discount or buy the briefing this week only for half price – £50

This year’s Sustainable Tourism Ministers Briefing, sponsored by Discover Ltd the Kasbah du Toubkal and SEA is out NOW, it can be bought for half price (£50) as a pre-publication special offer… or as part of a subscription to the Sustainable Tourism Report Suite which includes 11 other reports for just £100 – a 93% discount.

The 75-page briefing includes reports on: The top 10 sustainable tourism countries, The sustainable tourism story so far, Economics, Politics, Environment, Carbon Market,  Social, Culture, Destination Marketing and Branding, Destinations and Intermediaries, 99 Key Players in global sustainable tourism, the  Integrated Tourism Development Initiative, 22 sustainable destinations and key destination opportunities.

Last year world tourism crossed the one billion barrier – that’s over one billion international tourists putting a trillion tourist dollars into the world economy. And this is only the tip of the iceberg, it is said that the world’s domestic tourism represents at least five times more. This makes a grand total of six billion tourists and possibly up to six trillion dollars of tourism spend.

This year the total is forecast to grow by 4%, in a difficult economic period, that’s more than most countries economies can manage.

But figures are only figures, from any sensible destination’s perspective, real success is represented only by real destination profits – not by numbers, however big.

The fact is that each and every tourist arriving in a destination represents a cost until they spend real money and that is only a benefit to the extent that the money stays in the local economy AND provides all those good things that profits can bring including good jobs, contributions to infrastructure upkeep and other benefits to local people.

Those destinations that bear this in mind and act accordingly rather than mindlessly lauding increased arrivals will be really on the sustainable ladder.

The Sustainable Tourism Report Suite is designed to help destinations make the most of these opportunities.

This briefing is designed for tourism ministers, ministries and anyone else that is looking for a broad global view of the tourism industry and its sustainable tourism opportunities.

It includes sections on last year’s events and their impacts, tourism delivery mechanisms, a broad view of the international marketplace, forecasts, country branding, environment winners and losers, plus examples of successful destinations… and more. In fact everything you need in a short briefing document to understand the current world of sustainable tourism and engage with its massive opportunities

GET THE PRE-PUBLICATION HALF PRICE OFFER NOW AND/OR THE 93% OFF OFFER

What they say about the Sustainable Tourism Report Suite:

"The suite of reports is brilliant.." Dr Angela M Benson Principal Lecturer  – Sustainable Tourism Development  Adjunct Associate Professor University of Canberra, Australia

"What a great read! Whether you are a consumer, travel agent, tour operator or tourism board, this guide provides sage perspective and relevant examples that ultimately will help propel the entire travel industry forward!" Greenloons

"A must-read for those working in sustainability and for colleagues that you’re seeking to engage."   Simon Pickup Sustainable Tourism Manager – ABTA

"The 2012 edition again struck just the right balance between informing on international policy development; the latest trends in sustainable tourism practice and innovative developments in the private sector. "’¨ Cape Town Tourism

"The most comprehensive resource of its kind. "

Sustainable Tourism Report Suite 2012 current supporters are:  ABTA – The Travel Association, Discover Ltd., , Innovation Norway, Thomas Cook Ltd., Cape Town Tourism, Green Tourism Business Scheme, Considerate Hoteliers Association, Amstel Botel

Previous users include: Ecole Hoteliere de Lausanne, Rezidor Hotel Group, Northern Ireland Tourist Board, University of Brighton, Tourism Ireland, The Nature Conservancy, Cleaner Climate, Virgin Group, Micato Safaris, Hilton Hotels Corp, Visit Britain, Canada Tourism, Tourism Innovation Group, Dublin Institute of Technology, Sabre Holdings, EplerWood Consultancy, Nichols Tourism Group, The Adventure Company, Exclusively Canada, University of Wales, University of Guelph, Sustainable Side of the Street, IFC, Discover Ltd, Griffith University, Australia, Yukon Tourist Board, Ipswich College, Prince of Wales International Business Leaders Forum, The Tourism Company, Citizen Development Corps, University of Hertfordshire, Disney Corp, Anglia Ruskin University, Kidderminster College, Olive Green Group, Six Senses Group, and many, many more.