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50% OFF NEW Sustainable Tourism Marketing Guide– VISION Exclusive Special Offer
The first VISION/TOTEM Sustainable Tourism Marketing Guide is to be released on 22 August – entitled “Creating & Marketing Sustainable Tourism for Sustainable Competitive Advantage…and a Quadruple Bottom Lineâ€
Said report editor Valere Tjolle “The key to successful tourism has always good product creation and effective marketing. There are now many amazing low cost marketing possibilities and well-documented successes of sustainable tourism projects. The guide will provide the key method of utilising the most powerful and effective methods to achieve optimum success. It is often forgotten that sustainability in itself delivers a critical sustainable competitive advantage – the report also shows how to develop and utilise this to best effect.â€
The guide is created to meet the needs of sustainable Outbound & Inbound Tour Operators, Travel Agents, Destination Marketing Organisations, Hotels, Resorts, Spas & Tourist Attractions
Subjects covered in the guide are:
– HOW SUSTAINABILITY WORKS AS COMPETITIVE MARKET ADVANTAGE
– VISION FOR 2050
– TOP SUSTAINABLE TOURISM PRODUCT CRITERIA
– TOP SUSTAINABLE TOURISM PRODUCT EXAMPLES
– MARKETING METHODS & HOW TO USE THEM – From STP and Brand marketing to BUZZ
– TOP 10 MARKETING RULES
– 10 SUSTAINABLE TOURISM MARKETS & HOW TO ENGAGE WITH THEM – From LOHAS to B2B to Singles
– TOP SUSTAINABLE TOURISM SOCIAL NETWORKS
– SUSTAINABLE TOURISM MARKETING CASE HISTORIES
– TOP MARKETED SUSTAINABLE: Hotels/Resorts/Spas – Outbound Tour Operators-Inbound Tour Operators –Destinations -Travel Agents – Tourist Attractions – Community Tourism Organisations
– SUSTAINABLE TOURISM TECHNICAL ASSISTANCE AND FINANCE PROVIDERS.
– SUSTAINABLE TOURISM RESOURCES
– TOP SUSTAINABLE TOURISM BRANDS
– THE BIG DEBATE – CERTIFICATION-THE FACTS
The guide is priced at UK£100, US$200, €130
Travelmole/VISION on Sustainable Tourism readers can benefit from a 50% reduction, and be amongst the first to read and utilise by purchasing pre-publication (prior to publication).
For further information contact: [email protected]
With subject “Marketing Guideâ€
Valere
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Jane Cunningham: Enhancing European Engagement in Tourism
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