A TMS Hot Job - Regional Solutions Marketing Manager .

Our client, a global solutions services provider is looking for a dynamic individual to be part of the dynamic team.

Role & Mission:

Operational specific marketing that is customer acquisition & retention focused for central and regional solutions for major market segments.

Expanding the relationships with customers & prospects.

Market pricing determination in conjunction with product management.

USP development and communications.

Responsibilities:

Customer Segment Understanding

Segment definition, quantification and customer profiling

Identification of key market and customer trends

Identification, ranking and evolution in customer needs

Internal communication and sharing of customer segment understanding

Ensure regular personal contact with customers.

Customer Segment marketing plan

Long-term (3year) and short term (1 year) Marketing objectives and strategies to deliver LTP business objectives

Identification of key opportunities/opportunities

Recommendation of annual research plan, analysis and action plan in conjunction with CMI

Annual budget recommendation

Customer Segment offer

Mapping customer needs to products and solutions

Packaging our solutions offer

Positioning and value proposition of offer

Show me the Value program

Pricing strategy definition

Identifying product opportunity gaps, business case and input to product plan.

Promotion

Identify best practices in promotion and recommend promotion strategy for the segment.

Definition of key messages for the segment and global PR plan in conjunction with External Communication.

Recommend strategy and implement plan for integrated campaigns and segment sections on company’s platform.

Develop content for high level web pages and provide guidance to product management on others.

Coordination of implementation with Regional Marketing teams.

Distribution

Identify improvements in distribution of offer to segment(e.g. speed up market roll-out through overcoming obstacles)

Develop and validate effectiveness of specific sales tools to promote our offer to customers

Team

Definition of team member objectives

On-the-job training / support to achieve objectives

Regular follow-up vs. objectives

Team reporting

Budget Control

Invoicing

Forecasting

Requirements:

University degree and preferably a Masters (Marketing, MBA or related field)

6 – 10 years experience in Marketing. Proven track record in achieving objectives.

Fluent written and spoken in English and at least one other language

Proficiency in basic office applications

Marketing strategy and execution skills

Leadership skills particularly through influence

Working effectively with others in a multi-cultural environment

Managing multiple priorities effectively

Demonstrated ability to understand own business environment as well as customer’s business environment, challenges and perceptions.

If you meet the above requirements, please email your CV to [email protected] now.

Note that only shortlisted candidates will be notified.