An expansion of the T-QUAL Accreditation Programme in Australia will allow large tourism organisations, such as hotel chains, airlines and restaurant franchises, to become accredited and display the T-QUAL Tick.
Under a pilot scheme conducted by the Tourism Quality Council of Australia, Accor Hotels is the first large tourism organisation to gain T-QUAL Accreditation and the ability to display the T-QUAL Tick.
With the addition of Accor Hotels, 12,600 operators are now T-QUAL accredited.
The T-QUAL Tick, launched in April 2011, is Australia’s first national tourism quality symbol and a visible sign to consumers that a tourism business is committed to the customer-quality promise.
Minister for Tourism, Martin Ferguson said, “With so many choices for travellers here and overseas, it’s more important than ever that quality tourism businesses are distinctive. The T-QUAL Tick offers that.
“A national symbol of quality is good for consumers because value-for-money choices become more visible, and it’s good for those who strive for the rewards that come from reaching the levels of quality and customer service that consumers expect.”
