Advantage Travel Partnership has adapted its regular turn-of-year marketing initiative and has created four mini-campaigns to promote offers and themed content under the ‘Rise of the Travel Agent’ banner.
Head of marketing David Forder said: "The customer research we carried out this year indicated that there was a renewed appetite from consumers to book with a travel agent, and the results demonstrated that this is due to the trust, expertise and personal service.
"During times of continued uncertainty, the ‘Rise of the Travel Agent’ campaign will offer our members a wide range of content that will help them inspire, inform and reassure their customers, and demonstrate why there is no-one better to book a holiday with than a local independent travel agent."
