Advantage is anticipating around 50 members will adopt the white label website it has created to help them improve their online presence.
By the end of this month, 10 agency websites will go live using the off-the-shelf product.
The sites will be for information-only with the aim of driving business to the members’ agencies, rather than allowing customers to book online.
"Lots of agents have websites, but they aren’t necessarily getting any visitors," said Advantage managing director Julia Lo Bue-Said. "If you have a website, that’s just the start of it. With the white label website, we will help members build their content, translating the wealth of knowledge into blogs to drive traffic into their shops."
She said her aim was to get around 50 members signed up to the white label site ‘within the next few years’.
