Adventure Worldwide has teamed up with travel clothing brand Craghoppers to launch a range of adventure holiday packages.
Named Craghoppers Adventure Worldwide, the hand-picked packages will be sold through the clothing brand’s website.
Craghoppers plans a marketing campaign, key travel show attendance and competitions with its clothing retail partners in a bid to create Craghoppers.com into a hub for world adventure travel.
Managing Director for Craghoppers, Jim McNamara, said: "The creation of an adventure holiday service seems like a natural brand extension to further enhance our image as a ‘World Travel Brand’.
"In Adventure Worldwide we have a fantastic, like minded travel partner, who is known for providing exciting, intriguing and sustainable travel adventures, and by working alongside such partners, our goal is for ‘Craghoppers Adventure Worldwide’ to place Craghoppers at the forefront of world adventure travel."
