United Kingdom
United States
Asia Pacific
Advertising chiefs uphold complaints against online agent
Advertising watchdogs have upheld two separate complaints against online agent Broadway Travel Services (Wimbledon).
The Advertising Standards Authority said the agent was guilty of misleading customers after receiving complaints about two of its adverts.
One was for a four-star holiday to Malta, advertised on broadwaytravel.com for £129pp, and the other was for seven nights half-board in Sorrento, advertised on Teletext for £351pp.
The ASA said that in both cases Broadway Travel had not provided sufficient evidence that the holidays were available for the prices stated and it failed to make it clear in its advertising that they were lead in prices.
It barred the agent from repeating the ads in their current form and ordered it to make it clear in headlines that prices were ‘from’. The ASA also said Broadway Travel must ensure it holds sufficient evidence to demonstrate that advertised prices are available to consumers when ads appear.
By Linsey McNeill
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
BA suspending all Heathrow to Abu Dhabi flights
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Foreign Office issues travel advisory for winter sun destinations