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Agoda: Thailand is top searched destination
According to search data from Agoda, Thailand is the number one most searched destination globally for travel in the next six months.
Since last year, the country has seen a steady increase in international visitor traffic, with Agoda search data reflecting a 500% spike in interest in the first quarter of the new year to date.
Japan (#1), the US (#2) and Singapore (#3) are the source markets most keen to travel again to Thailand.
European markets follow closely behind with UK (#4), France (#5) and Switzerland (#6).
Agoda has collaborated with Finema, the tech company responsible for the development of the Thailand Pass on behalf of various Thai governmental agencies including the Tourism Authority of Thailand (TAT.
This collaboration aims to help automate booking data uploads and speed up the Thailand Pass application process.
“Agoda has worked on integrating its booking data seamlessly to the Thailand Pass platform in order to help travellers upload booking details automatically, reducing the room for human error,” said Damien Pfirsch, Chief Commercial Officer of Agoda.
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