Air Canada has launched its own dedicated crowdfunding platform offering customers another outlet to fund their travels.
Called Embarq, the online service lets travelers upload photos or a video to support their request for funds to travel.
Embarq charges no fees for money raised which is then converted into a gift card to be used for airfare on the Air Canada network, seat selection and baggage fees.
"No other airline is offering a similar product. More and more of our existing customers were purchasing our e-gift card to help friends and relatives with their travel dreams," said Selma Filali, Air Canada’s director of marketing communications.
"Everything that you receive on an Air Canada gift card is 100 per cent for you to use. There is a seal of trust with us as an established airline that we can take you anywhere with our network."
