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AirAsia out of Tune?
DENPASAR – There is a curious story in the ever-reliable Bali Update (www.balidiscovery.com) about plans by the Air Asia group to develop its budget Tune Hotels across Indonesia, including Bali.
Sendjaja Widjaja, deputy chairman, Indonesia, for AirAia, apparently told the local media that hotels to be built in Indonesia would pursue a low-cost formula in keeping with the carrier’s low-fare approach to the market.
Widjaja was quoted as saying, “The construction of the hotels will take place this year and begin operations next year.
“In their operation we will introduce a tariff based on consumption: if a guest uses the air-conditioning he’ll pay more than the customer who does not turn on the air-conditioner.”
TravelMole wonders what other amenities will be chargeable.
Using the toilet? Taking a shower? Swimming in the hotel pool (if there is one)? Using extra pillows?
Our verdict: This pricing strategy may work in the air but will fizzle on the ground.
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