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Airport parking firm slated for tasteless email promotion

Wednesday, 24 September 20143 min read

An airport parking company has apologized after it used a man’s death to promote sales.

AirportParkingReservations.com, which operates at more than 85 airports in the US and Canada, sent out an email on Monday urging potential customers to use its car parking service to avoid stress.

It referred to the recent death of a man at Chicago O’Hare airport’s car park saying it could have been due to the stress of the airport arrival, checking in and boarding the plane.

The email, which was headed "Can on-airport parking kill?" and also featured a $5 off voucher, stated: "Don’t be late and end up in a crate."

The email sparked an angry backlash from people who received it, with the company releasing a longer apology for causing "frustration and grief".

"We would like to sincerely apologize for the last marketing email sent that has caused frustration and grief for our customers. We strive to provide our customers with the utmost service and respect; however, we fell short on this commitment," the company said.

"There is no excuse for the topic of the recent email sent to our customers, and we can only extend our deepest apologies to those disrespected by it."