The world’s airports are turning to mobile apps, social media and intelligent technologies, including geolocation services, to make the passenger experience better, according to the latest SITA Airport IT Trends Survey.
An example of changes passengers will see is a rapid increase in mobile and social media apps delivering a more personalised customer experience.
Keeping passengers informed about their flight status and wait times is the top reason for airports providing mobile apps, with 88% planning to invest in them by the end of 2015.
Within the next three years, new way-finding (geolocation) services are set to become commonplace on mobile devices, allowing passengers to navigate easily through the airport.
Just 10% of airports provide them today but this is set to jump to 70% by 2015, SITA reported.
