Amadeus and Spanish government collaborate to deliver sustainable tourism

Spanish Government and Amadeus to implement tourism projects in developing countries.

Joan Mesquida, the Spanish General Secretary for Tourism and Domestic Trade, and Luis Maroto, President & CEO of Amadeus have signed a Framework Cooperation Agreement for Sustainable Tourism Development.

The Agreement involves cooperation projects in the areas of technology, tourism and travel to promote social development in disadvantaged areas through Corporate Social Responsibility activities, taking advantage of Amadeus’ presence in 195 countries.

Joan Mesquida, the Spanish General Secretary for Tourism and Domestic Trade, and Luis Maroto, President & CEO of Amadeus, a leading transaction processor and provider of technology solutions for the global travel and tourism industry, have signed a Framework Cooperation Agreement for Sustainable Tourism Development.

The Agreement involves cooperation projects in the areas of technology, tourism and travel to promote social development in disadvantaged areas through Corporate Social Responsibility activities, taking advantage of Amadeus’ presence in 195 countries.

The first activities will be developed in Haiti and Jordan.

Activities covered will include training of personnel, contribution of technology, analysis of the existing travel sector, support in planning strategies to increase the competitiveness of tourist destinations, creation and evaluation of tourism marketing policies, promotion and development of local tourism, strengthening of travel retailers and improvement of management systems in micro, small and medium-sized travel companies .

First off will be the creation of a monitoring unit based on information provided by Amadeus regarding demand for regular air travel, allowing for a prospective analysis of the behaviour and evolution of this demand in international and regional markets, in collaboration with the Instituto de Estudios Turísticos (IET).

Luis Maroto, President & CEO of Amadeus Group, said: "It is a great pleasure for us to cooperate with the General Secretariat for Tourism, as we not only share the same vision of solidarity but also believe that tourism should work in favour of all those developing regions that need to grow socially and economically. “

Valere Tjolle
Valere Tjolle is editor of the Sustainable Tourism Report Suite latest information at www.travelmole.com/stories/1146007.php