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Amadeus claims budget airline booking advantage
Booking low cost airlines through Amadeus is 63% faster than using airline or third party websites, according to new research commissioned by the GDS provider.
Research company UPS Professional Services gave travel consultants a series of different booking scenarios where they were asked to book a low cost carrier, change the booking, add a hotel booking and also add a car rental booking.
Amadeus says agents making these bookings on the GDS rather than online were 63% faster than those screenscraping, could modify a booking in 1.62 minutes as opposed to 5.37 minutes online and could create more hotel and car rental bookings almost 80% faster than on an airline website and 53% faster than through screen scraping.
The GDS provider believes the reason booking through its product Amadeus Ticketless Access is faster is that it offers a single booking environment with standardized commands for booking processes. It also allows agents to book budget airlines just like a full service carrier with no need to search through pull-down menus.
by Dinah Hatch
Dinah
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