AmaWaterways has appointed Sarah Thomson as UK marketing manager.
She joins from Virgin Atlantic where she has spent the last five years as CRM campaign executive and as B2B/trade marketing executive.
Prior to Virgin Atlantic, she worked at McLaren in the digital marketing and eCommerce team, driving fan engagement through the fan club website and merchandise eStore.
She will report into Jamie Loizou, sales, marketing and digital director, with the remit of increasing brand and product awareness among travel agents.
Loizou said: "We are delighted to have Sarah join the team and have no doubt she will be a great asset. With her expertise we can offer even more support to our partners through cooperative marketing and help ensure AmaWaterways is front of mind through innovative brand marketing across a variety of channels.
"Her appointment comes during an exciting year, with three new ships set to launch this summer, including the revolutionary AmaMagna."
