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Ambassador Cruise Line appoints CMO
Ambassador Cruise Line has named Gordon Nardini as its Chief Marketing Officer.
Nardini joined Ambassador in April 2021 as a consultant to conceive and help build the business and brand from inception, prior to its formal launch in May 2021.
Reporting ito the cruise line’s Chief Executive Officer, Christian Verhounig, Nardini now sits on the Executive Leadership team.
Nardini said: "From just a name, in 12 weeks we created a fully-fledged brand. This included all the assets, a robust media plan, online and offline strategies and creative executions".
In his now permanent role as CMO, he will continue to lead the company’s marketing and external and internal communications teams, as well as oversee the company’s PR and Marketing agencies, LOTUS UK Integrated Communications Ltd. and Accord Marketing.
A seasoned marketing professional with over 20 years’ experience, Nardini operated as MD of his own private consultancy business, specialising in the provision of strategic sales and marketing solutions for a broad client base.
He also held a variety of fixed term contracts, including Commercial Director and Board Member at Chameleon Art Products.
His earlier career spans an eclectic sector range from technology to communications and more recently travel.
Brands include Vodafone and The Carphone Warehouse, as well as a decade within the travel sector incorporating Amadeus IT Group, Carlson Wagonlit Travel and Travelport.
"To have been involved in the development of the brand for the first post-pandemic cruise line to launch in the UK has been a huge privilege. The commitment and agility offered by the broader team and our agencies has contributed to the remarkable success of the launch. I accepted the role with confidence as we set sail for our inaugural season in April 2022," Nardini said of his appointment.
Ambassador offers a premium-value, traditional cruise experience primarily aimed at the 50-plus market.
Ambience’s maiden voyage will sail on a short break cruise to Hamburg on 6 April 2022
Ambassador Cruise Line Chief Executive Officer, Christian Verhounig added: "Gordon’s fundamental involvement in creating and building our brand, and the behind-the-scenes set up, has contributed to what Ambassador Cruise Line is today and the warm welcome the cruise line has received from the travel industry and travellers alike."
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TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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Ambassador Cruise Line appoints CMO – Support
Ambassador Cruise Line has named Gordon Nardini as its Chief Marketing Officer.
Nardini joined Ambassador in April 2021 as a consultant to conceive and help build the business and brand from inception, prior to its formal launch in May 2021.
Reporting ito the cruise line’s Chief Executive Officer, Christian Verhounig, Nardini now sits on the Executive Leadership team.
Nardini said: "From just a name, in 12 weeks we created a fully-fledged brand. This included all the assets, a robust media plan, online and offline strategies and creative executions".
In his now permanent role as CMO, he will continue to lead the company’s marketing and external and internal communications teams, as well as oversee the company’s PR and Marketing agencies, LOTUS UK Integrated Communications Ltd. and Accord Marketing.
A seasoned marketing professional with over 20 years’ experience, Nardini operated as MD of his own private consultancy business, specialising in the provision of strategic sales and marketing solutions for a broad client base.
He also held a variety of fixed term contracts, including Commercial Director and Board Member at Chameleon Art Products.
His earlier career spans an eclectic sector range from technology to communications and more recently travel.
Brands include Vodafone and The Carphone Warehouse, as well as a decade within the travel sector incorporating Amadeus IT Group, Carlson Wagonlit Travel and Travelport.
"To have been involved in the development of the brand for the first post-pandemic cruise line to launch in the UK has been a huge privilege. The commitment and agility offered by the broader team and our agencies has contributed to the remarkable success of the launch. I accepted the role with confidence as we set sail for our inaugural season in April 2022," Nardini said of his appointment.
Ambassador offers a premium-value, traditional cruise experience primarily aimed at the 50-plus market.
Ambience’s maiden voyage will sail on a short break cruise to Hamburg on 6 April 2022
Ambassador Cruise Line Chief Executive Officer, Christian Verhounig added: "Gordon’s fundamental involvement in creating and building our brand, and the behind-the-scenes set up, has contributed to what Ambassador Cruise Line is today and the warm welcome the cruise line has received from the travel industry and travellers alike."
Related News Stories:
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
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Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
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