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And relax…CLIA kicks off Cruise Month
Cruise Lines International Association (CLIA) has kicked off its Cruise Month campaign with the key themes of sustainability and wellness.
The September-long campaign will showcase and champion what cruise lines are doing to create a sustainable future and enriching wellness experiences.
Each week throughout Cruise Month, CLIA will focus on a different topic under the ‘wellness’ theme.
The first week is dedicated to relaxation, highlighting the number of options on a cruise holiday that enable guests to feel relaxed and in turn increase positive wellbeing.
CLIA has also created a Cruise Month sustainability guide outlining the latest cruise line news regarding sustainable initiatives, which can accessed here.
CLIA UK & Ireland director Andy Harmer said: "A cruise is the ideal escape for anyone searching for the ultimate relaxing holiday."
Examples included in CLIA’s campaign are the introduction by AmaWaterways of a wellness programme across the entire European fleet; increased wellness classes onboard APT ships; an enhanced Wellness on the Water programme with Uniworld Boutique River Cruises and themed IN2BALANCE sailings on board Hapag Lloyd’s Europa 2.
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Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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