United Kingdom
United States
Asia Pacific
AOL head of sales joins TripAdvisor
Online travel community TripAdvisor has appointed Martin Verdon-Roe to the newly created role of head of UK sales.
He joins from AOL where he held a similar position.
The role is part of a Europe-wide initiative aimed at enhancing TripAdvisor’s advertising proposition beyond the pay-per-click standard, according to the company.
Verdon-Roe said: “My job is to build a team that will concentrate on agency relationships, brand building, display advertising and sponsorships.
“TripAdvisor is the biggest travel media site in the UK and one of the top five travel sites overall. We present a unique opportunity to communicate with a dynamic audience, most of whom are planning to spend.
“It is one of the few sites where pay-per-click and display can work well together and we will be targeting both travel and non-travel advertisers.”
Businesses already attracted to the TripAdvisor model include Visit Sweden, Tourism Ireland, TUI, Hilton, Land Rover and Charles Schwab.
by Phil Davies
Phil Davies
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled