Tour operators in ASEAN countries are being urged to develop more multi-country packages highlighting experiential and creative tourism.
“Today’s travellers are more sophisticated and interested in unique experiences with immersion in local ways of life," said Aung Zaw Win, director general, Ministry of Hotels and Tourism Myanmar, who is also chairman of the ASEAN Tourism Product Development Working Group.
“Our role", he said, "is to therefore support multi-country experiential travel within ASEAN member states.”
ASEAN is promoting six experiential and creative travel themes to encourage multi-country trips across Southeast Asia.
Themes include The Tastes of Southeast Asia, World Class Cities and Sports and Relaxation.
An initial list of 20 tour operators offering the themes in multi-country itineraries are now on the new-look website, www.aseantourism.travel, the official website of ASEAN Tourism.
