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ATF: Tourism should not be just for profit, says Brunei
BRUNEI – 
Brunei is pushing for sustainable tourism to be the focus of Asean Tourism Forum (ATF) 2010, the permanent secretary at the Ministry of Industry and Primary Resources told The Brunei Times.
Hjh Suriyah Hj Umar said the details would be announced over the next few days.
She said it would be aligned with the ATF 2010 theme, “Asean, the Heart of Green: 10 Destinations, One Conservation Vision†and focus on the preservation of the environment as a priority when carrying out tourism activities.
Brunei Tourism CEO Sheikh Jamaluddin Sheikh Mohamed explained that sustainable tourism was about striking a balance where the community and economy could benefit, while the environment was protected.
“So there is no point to do tourism just for the sake of gaining profit. We have to also take a balanced approach so that the community, people living in a village for example, can get something out of tourism (by) enriching their culture, their way of life.
“The environment, in the meantime, has to be maintained,†he said.
“So tourism has to be sustainable. It can’t be after three or four years, that’s it, you burn out,†he added.
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