Auckland will push ahead with a ten-year visitor plan developed by Auckland Tourism, Event and Economic Development (ATEED).
The visitor plan is aimed at increasing the size of the visitor economy from NZ$3.33 billion in 2010 to NZ$6 billion in 2021, representing growth of 80 percent over 10 years.
ATEED general manager destination Rachael Dacy said the plan is “about marketing the destination while simultaneously capitalising on Auckland’s natural assets and improving the visitor product offeringâ€.
Key themes in the plan include harnessing the growth in travel in Asia and Australia, growing high value segments such as the short-stay leisure market, the conventions and incentives sector, and capitalising on Auckland’s expanding cruise market.
Among the plan’s short term actions are marketing Auckland domestically and promoting Auckland as a short break leisure destination in Australia and Asia.
