Tour operator Audley Travel is increasing its focus on the trade as a sales channel for its tailor-made trips, with a dedicated team to work with travel agents and the appointment of Greg Thurston as the operator’s first trade sales manager.
He joins from Cox & Kings where he was the head of trade sales and will be focused on building relationships with a network of travel agents and supporting them in selling Audley trips to their clients.
Audley Travel CEO Nick Longman said: "The vast majority of Audley’s trips have historically been sold direct to consumers through our in-house country specialists.
"However, we recognise the significant importance of the travel trade in a wider distribution model and are delighted to be able to offer external agents access to a dedicated team who will work with them on a daily basis to design tailor-made trips for their clients."
Thurston added: "It’s a really exciting time to be joining Audley Travel and I am delighted to have been asked to head up the new trade sales team.
"I’m looking forward to meeting up with agents and sharing the excellent product range and experiences that a trip with Audley can offer their loyal customer base."
