British Airways will fly from London Gatwick to Fort Lauderdale from July 6.
The year round service will fly four times a week in the peak summer season and three times a week for the rest of the year.
Served by a 777-200 aircraft, it will be BA’s third route from Gatwick to Florida.
One-way fares start from £189.
Colm Lacy, British Airways’ head of commercial for Gatwick, said: "More than 2.8 million international visitors head to Fort Lauderdale every year and we are confident this route will be a big hit with British tourists."
BA2169 will depart from Gatwick at 09:25 and arrive at Fort Lauderdale-Hollywood International Airport at 13:45 while the BA2168 will leave Fort Lauderdale at 17:00, arriving into Gatwick at 06:30 the next day.
