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BA to launch on-board broadband internet access
British Airways has announced it will soon offer on-board broadband e-mail and internet access for its passengers.
The airline said it will be installing ‘Connexion by Boeing’ in its First, Club World and World Traveller Plus cabins for a trial period of three months from February 2003.
The ‘Connexion by Boeing’ broadband technology could also provide the capability to broadcast live in-flight television and radio shows.
Martin George, British Airways’ Director of Marketing said: “We have chosen to trial the Connexion by Boeing service on board because we believe it offers real benefits for travellers.
“Connexion by Boeing allows passengers to not only surf the internet while on board but also allows business travellers to access their corporate and personal e-mail accounts, send real-time e-mails and access their corporate networks.”
The trial follows extensive research of British Airways passengers about the benefits of e-mail and internet access in the air. Research showed that 75% of business travellers take laptops on board with them and most of those who carried laptops were “extremely or very interested” in having internet access during a flight.
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