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Barbados hosts sustainable tourism conference
Friday, 22 Mar, 2010
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The 11th annual Caribbean Conference on Sustainable Tourism is to tackle “strategic heritage tourism planning”.
The Sustainable Tourism Conference, organised by the Caribbean Tourism Organisation on May 9-12 in Barbados, carries the theme ‘Keeping the Right Balance: Creating Opportunities Through a World Class Sustainable Tourism Product.’
Run in collaboration with the Barbados Ministry of Tourism, the event will showcase findings of a study into the performance of selected heritage tourism products and sites in the Caribbean.
The research will be presented by Dr Keith Nurse, director of the Shridath Ramphal Centre for International Trade Law, Policy and Services, of the University of the West Indies in Barbados.
He will also discuss the critical success factors, best practices and pitfalls involved in developing heritage tourism.
Dr Nurse said: “For many Caribbean countries the key challenge is how to reconcile the need for a diverse product portfolio of visitor attractions and ‘things to do’ that builds on the region’s unique image, brand and selling points whilst at the same time taking into account the rights of citizens to gain access to their heritage, sustaining the local eco-systems and respecting the need for income generating activities.”
CTO sustainable tourism product specialist Gail Henry said: “The panel of highly qualified and experience presenters will discuss how the Caribbean can differentiate and enhance its tourism product based on the region’s rich and diverse tangible and intangible heritage.
“They will share lessons learned from various projects in which they have been involved and make recommendations, based on their experiences, on how the Caribbean can maximise the potential of heritage tourism.”
The conference will also hear from the United Nations Educational, Scientific and Cultural Organisation (UNESCO) about its Youth PATH project which aims to enhance the capacity of young people to manage natural and cultural heritage sites and create employment for out-of-school youth from marginalised communities.
Strategies to encourage community involvement in sustainable tourism will also be explored in a presentation by the Travel Foundation which has been implementing practical programmes in the Caribbean and in other regions, focussing on the creation of linkages between tourism and other economic sectors.
by Phil Davies
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