Barrhead Travel has just enjoyed a record-breaking Sunshine Saturday.
After consecutive record-breaking weeks in January 2023, the group said they were anticipating ‘high demand’ for this month’s trading.
Bookings were up by 20% percent compared with 2023, while Sunshine Saturday became the agency’s highest ever day of sales.
Summer 2024 has been the most popular booking season as families look to lock-in school holiday dates.
Tenerife, Mallorca, and Turkey have sold well, and long-haul destinations Canada, Dubai and Barbados have been amongst the top places booked this week.
Cruise bookings have been strong, Barrhead said with Southampton and Miami the most popular departure ports.
Jacqueline Dobson, President of Barrhead Travel, said: “We’re only one week into January but it is clear that people have got one thing on their mind this year – booking holidays.”
“I’m delighted to report that our first week has also seen a new record-breaking sales day.”
