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Bespoke Travel Group rebrands as Humboldt
The Bespoke Travel Group, the company behind luxury travel brands Bespoke Brazil and Bespoke Latin America, has rebranded under the name Humboldt.
The company says it is ‘ushering in a new era’ as it expands its tailor-made holiday packages into other parts of the world.
The name Humboldt is taken from Alexander von Humboldt, who extensively travelled South America in the nineteenth century and was one of the first to publish his discoveries from a modern scientific point of view.
Founder and director Simon Williams said: "We deliver a unique travel experience which blends culture, local knowledge and luxury. "We needed a brand which better communicates these qualities to discerning travellers looking to explore new horizons in way they’ll remember forever."
He added: "Alexander von Humboldt was one of the most influential explorers, naturalists and geographers of his time.
"His passion for discovering new lands and cultures fits perfectly with our ethos. The name itself conveys a quality and heritage which fits well alongside the luxury brands our customers enjoy.
"We’re looking forward to welcoming many repeat travellers back and helping even more experience the wonderful landscapes and people Humboldt himself discovered on his journeys" concludes Simon.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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