Britons are refusing to give up their annual two weeks in the sun, despite the credit crunch and ongoing gloomy economic outlook.
A survey of 1,000 customers by discount travel website alpharooms.com found that 82% would rather scrimp and save on household expenditure than give up their holiday.
The majority of respondents opted to forgo other luxuries, such as nights out, new clothes and even getting their cars serviced in order to afford their annual break.
Online marketing manager Gareth Hockey said: “Despite the continued doom and gloom, people just want to get away.
“Our bookings have remained consistent during the first six months of this year but there has been a definite surge over the last month.
“It seems Brits are saying ‘so what’ to the credit crunch, we want our holiday and are prepared to make sacrifices to pay for it.â€
He said alpharooms.com has seen a 30% increase in bookings over the last four weeks with the biggest demand being for all-inclusive holidays in non-eurozone countries such as Turkey, Egypt and Bulgaria.
By Linsey McNeill
