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Business travelers remain loyal to brand name hotels
Wednesday, 14 Aug, 2006
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Business travelers prefer branded, full-service lodging, according to a new study.
The yearly National Business Travelers Monitor prepared by Yesawich, Pepperdine, Brown & Russell also found:
- Business professionals prefer recognizable national chains.
- One-third of those surveyed preferred all-suite accommodations, a number which was up significantly since the late 1990s.
- Modestly-priced accommodations are still often preferred, but there’s been a “significant” shift with a decline in preference for moderate and a rise of interest in economy lodging.
- Smaller properties of less than 300 rooms are still preferred over larger properties.
- Three brands dominate business traveler preferences: Marriott, Holiday Inn and Hilton.
“It is interesting to note, however, that these same rankings do not apply to the brand preferences for leisure travelers,” noted the company.
Report by David Wilkening
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