Car rental firm Avis launches its first ever UK television ads today, which will air during the half-time break of the England World Cup match against Costa Rica.
The new campaign, "Unlock the world", aims to reposition Avis as a modern brand.
"Ultimately Avis is looking to put some of the excitement, romance and adventure back into car rental which has lost a bit of its magic," said the company.
The 60-second ads will air on screens in France and Germany later in the year.
