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Carnival introduces first: virtual glimpses of cruise activities
Carnival Cruise Lines is introducing what it calls the first-of-its-kind online destination guide that provides vacationers with a virtual glimpse of the diverse activities they can engage in while onboard or ashore.
“Through a simple, interactive navigational experience, Avenue A | Razorfish designed the innovative Web site with the goal of making FunShipIsland.com a truly immersive virtual world where visitors can explore, play and experience a Carnival cruise first hand,” says the cruise line.
Visitors can experience the line’s Twister Waterslide™ on the Lido deck, take an adventurous ride on the Rhino 4×4 Jeep, swim with dolphins, relax at the spa or even gamble in a virtual casino.
“Instead of simply providing them (cruisers) with pricing, itinerary details and a virtual ship tour with photos, FunShipIsland offers them a highly interactive experience that provides a comprehensive, visual overview of the various aspects of a Carnival cruise,” said Christine Arnholt, Carnival’s vp of marketing services.
Other site features include a downloadable screen saver, custom-created ring tones for mobile phones, downloadable music for iPods and personalization for each visitor.
While interacting with FunShipIsland.com, quick, optional questions/answers and individual preferences are gathered for each visitor, creating a basis for a “Fun Ship” cruise recommendation should they choose.
“The future of digital marketing is creating interactive consumer experiences that appeal to people’s emotions and follow the consumer across multiple platforms including laptops, mobile phones and digital music players,” said Susan Kidwell, vice president and managing director of Avenue A | Razorfish’s Ft. Lauderdale office.
Together, Carnival Cruise Lines and Avenue A | Razorfish have worked on Web site initiatives since 2001.
Carnival Cruise Lines, a unit of Carnival Corporation & plc, is the largest and most popular cruise line in the world, with a fleet of 22 operating three- to 16-day voyages to the Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Bermuda, Europe and the Greek Isles.
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world.
Report by David WIlkening
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