United Kingdom
United States
Asia Pacific
Carnival introduces first: virtual glimpses of cruise activities
Carnival Cruise Lines is introducing what it calls the first-of-its-kind online destination guide that provides vacationers with a virtual glimpse of the diverse activities they can engage in while onboard or ashore.
“Through a simple, interactive navigational experience, Avenue A | Razorfish designed the innovative Web site with the goal of making FunShipIsland.com a truly immersive virtual world where visitors can explore, play and experience a Carnival cruise first hand,” says the cruise line.
Visitors can experience the line’s Twister Waterslide™ on the Lido deck, take an adventurous ride on the Rhino 4×4 Jeep, swim with dolphins, relax at the spa or even gamble in a virtual casino.
“Instead of simply providing them (cruisers) with pricing, itinerary details and a virtual ship tour with photos, FunShipIsland offers them a highly interactive experience that provides a comprehensive, visual overview of the various aspects of a Carnival cruise,” said Christine Arnholt, Carnival’s vp of marketing services.
Other site features include a downloadable screen saver, custom-created ring tones for mobile phones, downloadable music for iPods and personalization for each visitor.
While interacting with FunShipIsland.com, quick, optional questions/answers and individual preferences are gathered for each visitor, creating a basis for a “Fun Ship” cruise recommendation should they choose.
“The future of digital marketing is creating interactive consumer experiences that appeal to people’s emotions and follow the consumer across multiple platforms including laptops, mobile phones and digital music players,” said Susan Kidwell, vice president and managing director of Avenue A | Razorfish’s Ft. Lauderdale office.
Together, Carnival Cruise Lines and Avenue A | Razorfish have worked on Web site initiatives since 2001.
Carnival Cruise Lines, a unit of Carnival Corporation & plc, is the largest and most popular cruise line in the world, with a fleet of 22 operating three- to 16-day voyages to the Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Bermuda, Europe and the Greek Isles.
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world.
Report by David WIlkening
David
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
BA suspending all Heathrow to Abu Dhabi flights
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Report: Cruise guest died after ship lashed in heavy storm
British teen in serious condition after paraglider collision