Celebrity Cruises has just debuted its new brand positioning and brand identity.
‘Nothing Comes Close’ premiered globally this week and builds upon the recent reception to the introduction of Celebrity Ascent in late 2023 plus the anticipated arrival of Celebrity Xcel next year.
The branding is designed to capture Celebrity’s unique small ship offering.
“Our guests tell us that Celebrity vacations are unparalleled and ‘Nothing Comes Close’ said Laura Hodges Bethge, President of Celebrity Cruises.
The brand positioning has playful, creative style to captures the essence of a Celebrity voyage
“This isn’t just a brand campaign. It embodies the spirit of what sets a Celebrity Cruises vacation apart,” said Michael Scheiner, Chief Marketing Officer.
‘Nothing Comes Close’ content is available on the official Celebrity Cruises YouTube channel.
