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Chile Focuses on sustainability
Chilean Destination Completes "Early Adopter" Assessment of Global Sustainable Tourism Criteria for Destinations
The Chilean destination of Lake Llanquihue has completed the Global Sustainable Tourism Council’s (GSTC) Early Adopters pilot program to test its new Criteria and Indicators for Destinations. The destination joins the Cusco-Sacred Valley-Machu Picchu corridor in Peru as the first South American destinations to participate in and complete the GSTC Early Adopters program.
Located in south central Chile in the Los Lagos Region, this tourism destination notably features Lake Llanquihue, the second largest lake in Chile, and the lake resort towns of Frutillar, Puerto Varas, Llanquihue, and Puerto Octay. Tourism is economically vital to the region, where visitors can enjoy breathtaking views of the lake and surrounding volcanoes, and partake in outdoor recreation such as skiing, hiking, hot springs, and activities in and around the lake.
"We are pleased to welcome Peru and Chile to the Early Adopters Program," said GSTC Board Chairperson Kelly S. Bricker, Ph.D. "These two iconic South American destinations are demonstrating true global leadership. We are confident that this second and final round of our pilot program will help the GSTC continue our effort to incorporate diverse perspectives and improve the Criteria and Indicators for Destinations for world-wide application through a transparent, collaborative process," she said.
"Chile’s participation in the GSTC Early Adopter Program is part of our national strategy to position ourselves as a sustainable destination," Fernando Ortúzar, Regional Director of Tourism Los Lagos said. "It is a tremendous challenge for the region and posed an extraordinary opportunity for the four municipalities, the private sector and all Lake Llanquihue stakeholders to lead the development of sustainable tourism," he said.
Additional Early Adopter destinations will be announced in the coming weeks. Once feedback has been collected from the Early Adopter destinations and synthesized, the GSTC will develop and distribute a final version of the Criteria and Indicators for Destinations. The final version is expected in November 2013.
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