United Kingdom
United States
Asia Pacific
Coming attraction: star wars of travel
Friday, 26 Jul, 2005
0
Priceline has been using Star Trek’s William Shattner and now SideStep is hiring Patrick Stewart to promote their product.
While Mr Shattner starred in the original “Star Trek” program, Mr Stewart played Capt. Jean-Luc Picard in “Star Trek: The Next Generation.”
Who is winning this war between the two rivals?
The advantage so far goes to Priceline because they are also using “Star Trek” star Leonard Nimoy.
And Priceline has been at it longer – since 1998.
“It takes a long time to build a brand,” said Brian Ek, Priceline’s vice president of communications.”
Report by David Wilkening
David
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak
Woman dies after getting ‘entangled’ in baggage carousel