National tourism agency VisitBritain has appointed Joss Croft as its new head of marketing.
Croft joins the agency as it prepares to roll out its £100 million marketing programme over the next four years.
VisitBritain’s activity will be closely scrutinised over the next few years as London plays host to the Olympic Games and the nation celebrates the Queen’s diamond jubilee.
Director of marketing Laurence Bresh said: “I am delighted to have such an experienced professional leading our marketing team. Joss will be ensuring the marketing programme is relevant and compelling for consumers, delivers for our commercial partners and on the Government targets of four million additional inbound visitors spending £2 billion across Britain.”
Joss already has experience at the agency as regional director for Europe, head of business visits and events and manager of strategic partnerships.
Prior to this, he worked in sales and marketing for Futuroscope Poitiers, Disneyland Paris and the London Tourist Board.
by Dinah Hatch
