Marketing communications agency Elmscott has been commissioned to design a major new exhibition stand for Carnival UK.
Seven Carnival brands – P&O Cruises, Princess Cruises, Cunard, Holland America Line, Costa Cruises, Carnival and Yachts of Seabourn – will be brought together for the Daily Telegraph Cruise Show at London’s Olympia in March.
P&O Cruises’ head of brand marketing Philip Price said: “The demographics of the cruise market have changed significantly in recent years, attracting a wider age range of customers who are attracted to the many different cruising experiences on offer.
“By combining the seven distinct Carnival UK brands, we aim to bring these different experiences to life under one roof.”
Elmscott won the business in a four-way pitch to create an environment which ensured that all the brands are clearly differentiated, while promoting the premium quality and experiences of the holidays.
Head of creative Darren Kefford said: “After carefully studying the seven individual brand offerings our goal was to then bring the personality and diversity of them to life. Our ‘cruise experience’ solution is created to truly reflect and portray the variety of cruises available from the group.”
