Cruise line target: deluxe
Azamara Cruises continues to zero in on the deluxe market. Its latest: the 594-Guest Azamara Quest, which will set sail on the first of its two-night cruises from Miami.
Later, the ship will have a series of ports of in the Caribbean and the Panama Canal.
“Azamara Cruises was unveiled in May 2007.
“We created Azamara Cruises to target an area of the market that we believe is underserved, and an area this product is ideally suited to fill,” said Richard D. Fain, chairman and CEO of Azamara Cruises’ parent company, Royal Caribbean Cruises Ltd. “This new line falls into the deluxe category — a category between premium and luxury.”
Added Azamara Cruises President and CEO Dan Hanrahan:
“Azamara Cruises is expressly designed for experienced travelers who appreciate what a cruise vacation has to offer, but are looking for something a little different, and a little more special. What’s special about Azamara Cruises is its pampering and personalized service, extraordinary cuisine, and off-the- beaten-path destinations, with truly immersive excursions.”
Azamara says it visits remote historical and cultural stopovers. Amenities include butlers in every stateroom, fresh-cut flowers, plasma TVs and others.
The ships also feature an onboard “excursion expert” who helps select shore excursions based on cruisers’ personal interests.
Report by David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airlines suspend Madagascar services following unrest and army revolt
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airbnb eyes a loyalty program but details remain under wraps
Air Mauritius reduces frequencies to Europe and Asia for the holiday season