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Cruise line target: deluxe
Azamara Cruises continues to zero in on the deluxe market. Its latest: the 594-Guest Azamara Quest, which will set sail on the first of its two-night cruises from Miami.
Later, the ship will have a series of ports of in the Caribbean and the Panama Canal.
“Azamara Cruises was unveiled in May 2007.
“We created Azamara Cruises to target an area of the market that we believe is underserved, and an area this product is ideally suited to fill,” said Richard D. Fain, chairman and CEO of Azamara Cruises’ parent company, Royal Caribbean Cruises Ltd. “This new line falls into the deluxe category — a category between premium and luxury.”
Added Azamara Cruises President and CEO Dan Hanrahan:
“Azamara Cruises is expressly designed for experienced travelers who appreciate what a cruise vacation has to offer, but are looking for something a little different, and a little more special. What’s special about Azamara Cruises is its pampering and personalized service, extraordinary cuisine, and off-the- beaten-path destinations, with truly immersive excursions.”
Azamara says it visits remote historical and cultural stopovers. Amenities include butlers in every stateroom, fresh-cut flowers, plasma TVs and others.
The ships also feature an onboard “excursion expert” who helps select shore excursions based on cruisers’ personal interests.
Report by David Wilkening
David
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