United Kingdom
United States
Asia Pacific
Cruise line target: deluxe
Azamara Cruises continues to zero in on the deluxe market. Its latest: the 594-Guest Azamara Quest, which will set sail on the first of its two-night cruises from Miami.
Later, the ship will have a series of ports of in the Caribbean and the Panama Canal.
“Azamara Cruises was unveiled in May 2007.
“We created Azamara Cruises to target an area of the market that we believe is underserved, and an area this product is ideally suited to fill,” said Richard D. Fain, chairman and CEO of Azamara Cruises’ parent company, Royal Caribbean Cruises Ltd. “This new line falls into the deluxe category — a category between premium and luxury.”
Added Azamara Cruises President and CEO Dan Hanrahan:
“Azamara Cruises is expressly designed for experienced travelers who appreciate what a cruise vacation has to offer, but are looking for something a little different, and a little more special. What’s special about Azamara Cruises is its pampering and personalized service, extraordinary cuisine, and off-the- beaten-path destinations, with truly immersive excursions.”
Azamara says it visits remote historical and cultural stopovers. Amenities include butlers in every stateroom, fresh-cut flowers, plasma TVs and others.
The ships also feature an onboard “excursion expert” who helps select shore excursions based on cruisers’ personal interests.
Report by David Wilkening
David
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
BA suspending all Heathrow to Abu Dhabi flights
Unexpected wave rocks cruise ship
Report: Cruise guest died after ship lashed in heavy storm
British teen in serious condition after paraglider collision
JetBlue scraps London Gatwick flights