Cruise virgins will be the focus of CLIA Cruise Week, which has been confirmed for September 19 to 27.
Announcing the dates, CLIA UK and Ireland director Andy Harmer said the event was crucial for the cruise sector.
"As an industry, we need to maximise every opportunity to highlight the diversity of cruise holidays and CLIA Cruise Week provides a tremendous platform for travel agent members to talk about cruise, particularly to those who are yet to cruise, whilst maximising their sales," he said.
CLIA is expecting social media to play a central role in this year’s CLIA Cruise Week.
"We had a phenomenal response to our social media activity last year reaching more than 7 million Twitter users alone. I believe that 2015 can be bigger and better, particularly as we have new ships launching dedicated to the UK market which will further stimulate interest in cruising," added Harmer.
