The Caribbean Tourism Organisation (CTO) has unveiled its latest year-long regional campaign, encouraging couples to say ‘I do’ with a Caribbean beach wedding.
‘The Year of Romance’ campaign will highlight the region as the perfect place for a romantic vacation or a destination wedding.
"With over 30 destinations to choose from, the Caribbean region provides the perfect backdrop for a romantic getaway highlighted by pristine beaches and secluded accommodations," said Hugh Riley, secretary general of CTO.
"The Year of Romance in the Caribbean will spotlight the romantic features of our region beyond the traditional times of year such as Valentine’s Day. A romantic theme is easily embraced by all of our member destinations 365 days a year," added Riley.
TheCTO and the Caribbean Hotel & Tourism Association will work with member countries to create romance-inspired packages to market to consumers and the travel trade.
"We envision airline partners getting involved with their own ‘love is in the air’ offers and recognizing bridal parties onboard who are heading to a destination wedding in the Caribbean," Riley said.
The campaign will be highlighted through traditional and social media channels throughout 2016.
