Travel executives faced with decisions often have a common problem: too much information. Chris Berg, CEO, QlikTech, told TravelMole:
“It’s a problem everywhere, no matter what industry you’re talking about. Everyone is sitting there with a huge amount of data and how do they apply it?”
QlikTech, which supplies what it calls easy-to-use software for interactive data analysis, provides services to the travel industry and a wide range of other businesses.
QlikTech recently announced a partnership to integrate its business intelligence and analysis software with Accovia’s Travel Package Management solution.
Mr Berg says QlikTech’s technology allows users access to reporting and intelligence tools that help them meet evolving customer needs.
An example of how decisions are clarified by that technology: a feature that answers questions such as if a company decreases margins by $5 on an X market and increases by $5 on a y market, what will be the impact on yield, inventory and revenues?
Mr Berg said the new system allows companies such as Accovia to generate many “What if” package scenarios that help them determine how to maximize revenue and minimize loss, identify purchasing trends, and analyze profits.
“It’s important to build applications that are relevant in the context of the users,” said Mr Berg. But systems have to be easy-to-use, he added.
“We spend a lot of time making it user-friendly, He said. “We can show that by the fact it takes only a half hour to an hour to typically train someone to use the system.”
Report by David Wilkening
