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Destination report: big sustainable opportunities, download free contents
VISION OFFER: Download free Executive summary and contents guide
The Sustainable Destination Report 2011 will enable you to:
- Use low cost no cost destination marketing
- Get more funding and technical assistance
- Check out the benefits of sustainable certification, carbon neutral destinations, sustainable transportation, green MICE and other big sustainable opportunities
- Use interpretation to massively increase the value of your tourism offer
- See how destination branding and brand management can pay you big dividends
- Look up the top 50 organisations that could drive sustainable tourists to you
- Understand how another dozen destinations are taking advantage of sustainable tourism
- Forecast and future proof on the basis of key projections
There is e a major contribution ‘The journey of sustainable tourism’ from Mariette du Toit Helmbold of award-winning Cape Town Tourism, where sustainability is key to the destination’s success.
However, as the report’s executive summary says “Sustainable tourism development can transform a destination and bring an amazing variety of good things to local communities.”
“Tourism can bring local employment opportunities and opportunities for sustainable local economic development. It can stimulate sustainable local economic growth & activity. It can foster training and educational activity. It can bring local pride in local culture, tradition and history.”
“Tourism can help develop cultural activities, help locals recognise the economic value of their environment by monetizing it, and enhance stewardship of both the local built and natural environment “
“Moreover, tourism can deliver powerful opportunities for social inclusion, opportunities for cross-cultural exchange and it can develop effective personal and commercial relationships.”
“Managed sustainably, tourism can deliver quite unbelievable opportunities for communities all over the world. At its very best, it can truly change the lives of both tourists and their hosts. And, it can act as a prime mover towards a greener, more educated and more informed world.”
There are, however, just three major questions to be considered before this nirvana is even in sight…”
Read the three questions and some of the answers in the Sustainable Destination Report 2011
DOWNLOAD Executive Summary and contents guide "Better Places to Live Better Places to Visit" HERE
Buy whole report at 50% discount NOW
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