EasyJet launched a new pan-European TV advertising campaign on Saturday during the first of this year’s live X Factor broadcasts.
The ad, which debuted during the 8.30pm break, will also be shown in the airline’s major European markets including France, Italy, Switzerland, Spain and Germany.
The four-week campaign coincides with the launch of easyJet’s 2013 summer schedule and is at the centre of a number of new marketing initiatives for the autumn, including a new website tool called "Inspire Me" which helps customers choose a destination to visit.
Building on the success of easyJet’s first-ever TV campaign last year, the new ad features B.O.B ‘So Good’ as its soundtrack and uses different filming techniques to celebrate all the reasons why we travel. To take a peek, go to www.youtube.com/user/easyjet.
EasyJet will also be running a business travel-led advertising campaign highlighting recent changes such as the introduction of allocated seating.
