EasyJet is to launch a new service between Birmingham and Glasgow on March 29 next year.
The 13-times-a-week service will operate all year round.
It will be easyJet’s third route from Birmingham, where it began flying in December 2007 with a route to Geneva and has since added services to Belfast.
The airline said it expects to carry 180,000 passengers in the first year, operating on its A319 and A320 aircraft.
Seats will go on sale in the coming weeks.
EasyJet UK country manager Ali Gayward said: "We’re delighted to announce a new route from Birmingham to Glasgow providing even more great value and convenient domestic connectivity for our customers.
"The connection of two major UK cities is great for the Midlands region and the positive benefits it will bring in supporting the UK economy.
"This news underlines easyJet’s continued commitment to our passengers and supports our ambition of always providing a great service and low fares – and we are sure the route will be a success."
