SIA Booking Group Corporation, trading as EconomyBookings, has issued an apology after being fined by Australia’s Competition and Consumer Commission.
It paid a fine of A$39,600
It acknowledged the Australian Competition and Consumer Commission’s infringement notices regarding how prices were displayed to Australian consumers.
The company said the pricing policy is no longer in use.
“We have updated our booking experience to make the total price more prominent earlier in the process, including any pre-selected optional extras, and to clearly label what is optional,” said Alens Baibekovs, Chairman of the Board, SIA Booking Group Corporation.
“We apologise to customers who may have experienced confusion as a result of this issue. While the total price was displayed prior to payment, we recognise that clearer pricing information earlier in the booking journey is important for customers.”
“We take this matter seriously. Our priority is honest, clear, and transparent communication with our customers.”
Customers with further questions about pricing or their booking are asked to submit their customer service enquiry through the website’s contact form.
