Empire State Building implementing surge-pricing

Tuesday, 25 Feb, 2025 1

Tourists seeking a selfie with the iconic New York skyline backdrop will soon find it pricier than ever from the Empire State Building’s observation deck.

It could soon amount to more than $100 to ascend to the observation decks on the 86th and 102nd floors.

Empire State Realty Trust will implement dynamic pricing with the price determined by overall demand.

Tickets are currently from $79 for an adult, up to $96 for high demand sunset viewing.

CEO Tony Malkin unveiled the surge pricing policy during an earnings call.

“We expect continued growth in 2025. We are still below overall 2019 levels of volume and have room for upside as visitation levels improve,” he said.

It already has fluid pricing based on the time of day although using a pricing algorithm could see prices surge during high demand.

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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