eRevMax expands in Brazil with new client acquisitions

Harbor Hotels, one of the leading hotel chains in Brazil catering to superior and economy segment, has selected eRevMax to increase their online sales and boost distribution exposure. Nine Harbor properties have been using RateTiger to improve rate management efficiencies across third party sales channels. The RateTiger Channel Management system helps hotels manage rates and inventory to a large & diverse distribution network and retrieve market room rate data for business intelligence and benchmarking.

As Brazil gets ready to host over 4 million tourists expected to arrive for the FIFA World Cup 2014 and the 2016 Summer Olympics, Harbor Hotels is looking at increasing their online presence and target new markets to reach out to more potential customers. RateTiger Channel Manager will help them to update rates and availability in real time across all third party sales channels simultaneously from a single platform, while bringing down the cost of booking acquisition. All reservations made on these online travel sites will be captured, and available inventory will be automatically redistributed for the hotels to sell last-room availability thus eliminating the chance of overbooking. Harbor Hotels can also diversify the product offerings by creating different room-types and packages which will be automatically mapped by RateTiger across these sales channels.

"RateTiger gives us instant control over inventory distribution, allowing us to handle more product types while automating the process. The diversification of product and exposure will have to a positive impact on hotel bookings.," said Josmar de Almeida Director – Commercial, Harbor Hotels.

All nine Harbor properties will also have access to their individual competitors’ rates across multiple hotel websites and third party sales channels through RateTiger Shopper.  The Shopper helps hotels see trends in room rates over selected time periods and for up to 24 months in the future. The hotels can optimize their rate strategy with accurate forecasting by analyzing rates and ranking position in the rate reports and live alerts; all available within Shopper.

"Growing at over 18%, online travel market in Brazil is all set to cross USD 7.5 billion this year. RateTiger will help Harbor Hotels to improve online exposure and optimizing revenue by reaching out to new markets through our Channel Ecosystem. They can centrally manage rates and availability in real-time across a variety of channels, as well as monitor channel performances to optimize online sales. In addition, they can also monitor their competitor prices and analyze market position to stay ahead of rate dynamics," said Jan Murza, VP Sales – Americas, eRevMax.

Spread across five locations in Brazil, Harbor has been accessing both domestic and international OTAs to reach out to new markets. The revenue management team is selling around 800 rooms across 15 sales channels and aims to leverage eRevMax’s Channel Ecosystem’s large network of extranets including large global OTAs as well as smaller niche channels focused on specific target groups and regions. 

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