Expedia launching loyalty scheme in India - TravelMole


Expedia launching loyalty scheme in India

Tuesday, 05 Aug, 2015 0

Online travel giant Expedia will roll out a loyalty scheme for the India market and plans to hire more than 400 new staff.

Expedia’s Asia managing director Vikram Malhi said it will be launched later this year to retain customers in a highly competitive market.

"We have recently launched loyalty programmes in Japan and Singapore and we will launch it in India in fourth quarter of 2015.  This will allow Indian customers to earn and redeem points for transactions on Expedia and avail of special deals and discounts," he said.

"Other companies in the space are quite aggressive in discounting but I do not think this is sustainable in the long run. We are not chasing market share and instead we are investing in products and technology features."

Malhi said Expedia will invest heavily in its mobile app.

Mobile now accounts for about half of India’s e-commerce travel market.

Up to 400 new staff will be hired over the next two years in research, product development and sales, Malhi said.



 

profileimage

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



Most Read

Exploring Brooklands Museum with Alex Patterson

Global Tourism Challenges and Upcoming Events: A Conversation with Don Welsh

Peebles Barbeque: A Legacy of Flavor and Tradition

Exploring Bok Tower Gardens with Erica Smith

Rue’s Living Water Boat Cruises: Exploring Winter Haven’s Chain of Lakes

Durango and Silverton Railroad: A Timeless Journey Through History and Scenic Beauty

Walt Leger on New Orleans’ Resilience and Major Events Ahead

Cindy Mackin Shares Estes Park’s Winter Thrills

Mark Jaronski of Explore Georgia on FIFA World Cup 2026

Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange

North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism

Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari